Skip to content
NumberReels

Topic

Business and startups

Business metrics are unusually easy to present dishonestly, because most of them are ratios whose denominators are a choice. Conversion rate, retention, customer acquisition cost and lifetime value can each be made to move without anything changing.

These clips take the standard operating numbers and show the shape underneath: where a funnel really loses people, how fast a retention curve flattens, and how much of a revenue line is one customer.

Videos
1
Watch time
<1 min

Every clip here states its source and the period it covers, and carries the underlying numbers on its page as a table you can copy.

What you'll learn

What this topic covers

  • How to read a funnel — and why per-step and end-to-end rates are not comparable
  • Why retention curves matter more than growth rates
  • What cohort analysis shows that a monthly total cannot
  • How revenue concentration hides in a healthy-looking top line
  • Why CAC and LTV are estimates presented with the confidence of measurements

1 video on business and startups

← All topics