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NumberReels

Standards

Where our numbers come from

Every figure on this site traces to a publisher. Here they are, closest to the data first. Pick one to see every clip that relies on it.

How we rank and check them is on the corrections and methods page.

Primary source

The publisher of the figure itself: a statistics office, an agency, a filing or a league's record book.

Research or own measurement

A research organisation, a journal, or a company publishing its own measurement. Reliable as the origin, but the figure is often an estimate.

News report

A news outlet reporting a figure. Used as a second, independent confirmation, never as the only source.

Secondary

Not counted as a source for any figure on its own.

Named in a clip's source line

Clips published before sources were ranked name their publisher in the source line only.