Chart type · Retention
Big number
One enormous count-up figure that lands with a flourish, with a line of context and an optional scale against a comparison.
How to read it
There is nothing to compare against — read the figure, then the line beneath it, which says what the figure counts and over what period.
Best for
A single statistic that is striking on its own and needs no comparison to land.
When not to use it
The number only means something next to another number. A lone “4.2 million” with no baseline is trivia, not a finding.
The common mistake
Quoting a total where a rate was the point. Large absolute numbers are easy to find and usually say more about population size than about the thing being measured.
Examples
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